The Rules of Style

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Category: Website Design

Description: The Rules of Style is a brand new men's fashion and grooming website which offers bespoke style guide documents which are compiled based on the user's completion of a short application process whereby the user enters attributes such as body shape, face shape, skin tone etc.

The site features two sections of articles and a lookbook, where the photos of the latest styles are posted.

The members area features a threaded private message system for contacting personal stylists, a page where style guides can be generated and downloaded, and an area for saving looks from the lookbook.

A complex back-end system drives the site, through which style guide content and all manner of categories and tags can be managed.